What's the point of
Strategic Content?
Clear positioning
In a market saturated with software, clarity is leverage. When your content reflects what makes you different, buyers understand - quickly - why you’re worth considering.
Narrative clarity
Decision-makers care about the why as much as the how. A clear narrative shows the problem you recognised, what you're doing to solve it, and why it should matter to them.
Consistent messaging
When messaging shifts across touchpoints, trust is subtly eroded. Strategic content aligns your voice, your value, and your proof. That way, nothing gets lost between first click and final call.
Reliable revenue
Paid ads are a tap. Organic content is a reservoir. Built properly, it compounds, and will guide buyers toward conversion long after it’s published. It becomes an asset rather than an expense.
Who Am I?
Hi, I’m Curt - the strategist behind Content Curt. For nearly a decade, I’ve helped founder-led startups craft their brand narrative and refine their positioning. When I'm not untangling software solutions, you might catch me testing material for my stand-up or planning my next trip abroad. At heart I'm a storyteller - I just happen to apply it to software.
The Problem?
Most SaaS content explains.
It rarely persuades.
Feature heavy descriptions
No underpinning narrative
Built for SEO, not sales
Written by generalists, not experts
How I Fix It
1. Clarify the positioning
First, I dig into the product and the industry landscape. Where do you sit in the market, and why should people care?
2. Define the
narrative
Then, I help craft a story that taking us from features to impact. That's what's going to resonate with your audience, and eventually convert.
3. Build the architecture
The next step is creating a framework that keeps every line of copy consistent, persuasive, and revenue-focused.
4. Deploy the
content
Finally, we activate your new messaging across touchpoints, turning clarity into measurable growth.
What Past Clients Say
"Curtis has been amazing to work with, excellent communication, quite to implement feedback, and a pleasure to collaborate with."- Hayley B, Founder
"Curtis delivered exactly what we needed; brings quality equal to or better than an in-house hire."- Dorne M, Founder
"Responsive, adaptable, and reliably & consistently delivers results that exceed expectations."- Nicholas N, Challenger Digital
Also trusted by...
Let's chat.
To provide the best service possible, I only work with a limited
number of clients each month.
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